114學年度【策略管理】碩士學分班(可選擇課程)
開課日期 | |
2026-02-24 |
課程費用 | |
線上洽詢 |
開課地點 | |
台北市中正區忠孝西路一段118號 |
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課程資訊
適用對象
課程特色
詳細內容
師資介紹
課程資訊
開課日期
2026-02-24
學習時程
4個月
上課時間
週二
上課時段
晚上
適用對象
二年以上工作經驗。經營管理中高階主管專業人才或欲報考碩士在職專班的學生。
課程特色
策略管理是一門理論與實務兼具的課程，本課程將循此方向帶領同學們認識並學習策略管理的基本 知識。課程將聚焦於與策略管理有關的議題上。學習高階管理者的觀點將能使同學往後在制訂決策 時有更廣泛的著眼點。由於策略管理屬於 MBA 課程中的關門課，因此老師將預設每位同學都具備各 功能領域的基本常識。同學在課堂上要積極主動，並且讓你自己被其它同學認識。課堂上也鼓勵同 學撰寫一份你有興趣並經過老師同意的短篇論文。
課日期
2026-02-24~2026-06-09
每週一次；週二；18:30-21:30
詳細內容
1.Homework and Assignments, Exams and Quizzes, Evaluation and Grading Policy:
1. Team discussion and case summaries (小組書面報告, 7 cases) 60%
2. Case presentation (小組簡報, 1 cases) 20%
3. Final Exam (open book) 20%
2. Case presentation (小組簡報, 1 cases) 20%
3. Final Exam (open book) 20%
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Syllabus
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Week
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Date
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Course Progress, Contents, Topics
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Teaching Hours
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1
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2026-02-24(二)
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Q. What is strategy? Why company needs strategy?
Q. What is the evolution of developmental thoughts? |
[2026-02-24]唐瓔璋(3)
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2
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2026-03-03(二)
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PART I INTRODUCTION
1. The Concept of Strategy, p.3 |
[2026-03-03]唐瓔璋(3)
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3
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2026-03-10(二)
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PART II THE TOOLS OF STRATEGY ANALYSIS, p.29
2. Goals, Values, and Performance, DuPont Equality, balanced scorecard, strategy and Real Options, p.31 |
[2026-03-10]唐瓔璋(3)
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4
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2026-03-17(二)
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3. Industry Analysis: The Fundamentals, SWOT/TOWS, Five-forces, Value-chain, KSF, strategic patterns, Relativism, p.56
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[2026-03-17]唐瓔璋(3)
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5
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2026-03-24(二)
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4. Further Topics in Industry and Competitive Analysis, beyond Five-Forces, complement, ecosystem, business models, p.78
(7. Sources and dimensions of competitive advantage, p.137) |
[2026-03-24]唐瓔璋(3)
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6
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2026-03-31(二)
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5. Analyzing Resources and Capabilities, dynamic Value Chain, Profit-earning potential and sustainability, VRIN vs. VRIO, p.93
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[2026-03-31]唐瓔璋(3)
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7
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2026-04-07(二)
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6. Organization Structure and Management Systems: Specialization, cooperation, and coordination
Organizational process, motivation, structure, and design, p.115 |
[2026-04-07]唐瓔璋(3)
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8
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2026-04-14(二)
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PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE, p.135
7. Sources and dimensions of competitive advantage, cost advantage, two-sided platform ＆amp;amp differentiation strategy, p.137 |
[2026-04-14]唐瓔璋(3)
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9
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2026-04-21(二)
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8. Industry Evolution and Strategic Change, process innovations, organizational inertia, ambidexterity, and dynamic capability development, digitalization, AI, and knowledge management, p.166
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[2026-04-21]唐瓔璋(3)
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10
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2026-04-28(二)
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9. Technology-based Industries and the Management of Innovation ＆amp;amp
knowledge, platforms ＆amp;amp network externalities, S-curve diffusion, tipping point, winner-takes-all Ecosystem, p.192 |
[2026-04-28]唐瓔璋(3)
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11
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2026-05-05(二)
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PART IV CORPORATE STRATEGY, p.221
10. Vertical Integration and the Scope of the Firm, Specification vs. Integration Transaction cost analysis (TCA), make-or-buy decision, outsourcing vs. collaboration, p.223 |
[2026-05-05]唐瓔璋(3)
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12
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2026-05-12(二)
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11. Global Strategy and the Multinational Corporation, Entering foreign market, digital transformation, scope, Corp. changes, p.240
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[2026-05-12]唐瓔璋(3)
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13
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2026-05-19(二)
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12. Diversification Strategy, Motives, founding principles ＆amp;amp
values economics of scale ＆amp;amp scope, parental advantage, the meaning of relatedness in diversification ＆amp;amp specialization, p.267 |
[2026-05-19]唐瓔璋(3)
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14
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2026-05-26(二)
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13. Corporate Strategy: Managing the Multi-business Firm Growth Strategies: Mergers, Acquisitions, Alliances, and Scaling-up, p.283
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[2026-05-26]唐瓔璋(3)
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15
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2026-06-02(二)
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14. Current Trends in Strategic Management, new directions in strategic thinking, redesigning organization, p.311
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[2026-06-02]唐瓔璋(3)
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16
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2026-06-09(二)
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Final Take-home Exam
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[2026-06-09]唐瓔璋(3)
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師資介紹
唐瓔璋 兼任教授
【教授課程】: 行銷管理、策略管理
榮譽退休教授
【研究專長】：行銷研究、網路行銷、零售業管理
備註
若有報名或課程相關問題，請洽課程承辦諮詢。
聯絡人：謝安慈
電話：(02)23494925
E-mail: ath@nycu.edu.tw
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