China’s Tencent Profits Jump 58% in Q1
廣告、手遊收入大增 騰訊首季獲利勁揚58％
刊登日期：2017-05-18
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騰訊控股公佈第一季財報，獲利年增58％，其核心的遊戲及網路廣告業務呈穩健成長。 |
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China’s Tencent Profits Jump 58% in Q1 廣告、手遊收入大增 騰訊首季獲利勁揚58％ Chinese Internet giant Tencent Holdings Ltd. posted a 58 percent year-on-year rise in profit in the first quarter, notching solid growth in its core gaming and online advertising businesses. 騰訊控股公佈第一季財報，獲利年增58％，其核心的遊戲及網路廣告業務呈穩健成長。 The Shenzhen-based company’s revenues rose to 49.6 billion yuan ($7.2 billion) in the first three months of the year, outperforming analysts’ consensus projection of 46.4 billion yuan. Its share price has risen 39% this year. 總部位於深圳的騰訊今年第一季營收增加至人民幣496億元（72億美元），超出分析師們平均預測的人民幣464億元。騰訊股價今年已上升39％。 Tencent, China’s largest company by market capitalization, dominates Chinese mobile use with its gaming, entertainment and social media apps. Its popular social media app, Wechat, commands nearly all of China’s mobile internet users. Dubbed a “public utility” by Chinese users, WeChat features a range of services such as messaging, social media, mobile payments and even travel bookings. 騰訊是中國市值最高的企業，以遊戲、娛樂服務和社交媒體應用程式，主導中國的手機使用市場。騰訊廣受歡迎的社交媒體應用程式微信（WeChat）掌握了將近所有的中國行動網路用戶。微信被中國使用者戲稱為「公共設施」，提供傳訊、社交媒體、線上支付及甚至預訂旅遊行程等各式服務。 Revenue from Tencent’s online ad businesses soared 47 percent to 6.9 billion yuan in the first quarter. The company’s advertising strategies focus on higher pricing and more accurate customer targeting. Rather than bombarding users with endless ad content every day, WeChat only shows its users two adverts per day on WeChat Moments — the social feed of friends’ updates — in order to enhance its user experience. 騰訊第一季的網路廣告收入飆升47%，來到人民幣69億元 。騰訊的廣告策略以較高的定價及更精確的顧客鎖定為主。微信不對使用者疲勞轟炸，每天只在顯示好友最新動態的「朋友圈」放兩則廣告，以提升使用者經驗。 Tencent’s mobile gaming business was another major contributor to its fast-growing revenues. Honor of Kings, one of its mobile games, was the most downloaded app in the world during the previous quarter on the iOS App Store. It is estimated that the game will account for more than 50 percent of Tencent’s mobile gaming revenue this year after it recorded monthly gross revenue of 3 billion yuan in April. 騰訊的手遊事業是另外一個造就其營收快速成長的因素。騰訊發行的手遊《王者榮耀》是蘋果iOS App Store前一季下載次數最多的應用程式。根據預測， 繼今年四月帶來月收入人民幣30億元後，這款遊戲將為騰訊的手遊業務帶來 50％的營收。 After surpassing Alibaba as the most valuable emerging markets stock in March, Tencent’s share price has continued to climb, hitting a stock market capitalization of HK$2.46 trillion ($320 billion). 在三月時超越阿里巴巴成為市值最高的新興市場股票後，騰訊的股價持續攀升，總市值達港幣2.46兆元（3200億美元） |
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